The Desk Vol. 1 · No. 1

Respect the craft.

An editorial workspace that helps communications teams create high-quality executive thought leadership, faster.

Become a beta user
The Premise

An executive's POV is their strongest professional asset.

Experiences Wisdom Judgment Noticings Lessons learned
The Opportunity

It's also a business's most powerful marketing lever.

90%

of leaders are more receptive to a sales conversation after reading high-quality thought leadership.

73%

researched a product after coming across a piece of thought leadership.

60%

have awarded business because of one single piece of high-quality content.

Source — 2024 Edelman · LinkedIn B2B Thought Leadership Impact Report
The Problem

But for comms professionals, it's incredibly hard to do well at scale.

8–13HRS

on average, to create one piece of high-quality thought leadership.

How it works

The Desk brings together the key aspects of researching and writing executive thought leadership all under one roof.

No. 01 · Research
Curated executive feed
Every executive gets a fully customized feed, built from WSJ, FT, Bloomberg, The Economist, HBR, NYT, as well as trade publications and newsletters.
No. 02 · Angle
Newsroom editorial standards
The Desk's brainstorming and editing tools are built on the editorial standards of 12 top-tier publications.
No. 03 · Brief
Briefing tool
Build a brief in minutes, send it to the executive, get their thinking and reactions back via text or voice notes, and write from it. Replies are tagged and live in the workspace.
No. 04 · Voice
Voice profile
Each executive workspace is informed by their profile, capturing their voice, positioning, and the topics they want to own.
No. 05 · Edit
Whitespace visualizer
The Desk's brainstorming and editing tools are built on the editorial standards of 12 top-tier publications. 
No. 06 · Scale
Multi-executive workspace
One comms pro can manage any number of executives. Each gets their their own feed, voice profile, and workspace.
The Outcome

Build your comms agency and expand your reputation with strong POV content 3–4× faster.

3–4× more executives supported.
or
A new thought leadership offering, without a full editorial team.
The Beta Program

Want to be a beta user?

Comms agenciesEXECUTIVES

First month on us. Beta users lock in the founding rate for life.

We'll be in touch within two business days.